Privacy Policy

1. Introduction

Natural Macro ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information you provide

• Account information: When you create an account, we collect your name, email address, and password.
• Profile data: Optional details such as age, height, weight, and dietary goals that you choose to provide.
• Food log entries: The meals and foods you log using natural language input.
• Communications: Messages you send to us via email or in-app support.

Information collected automatically

• Device information: Device type, operating system, unique device identifiers, and mobile network information.
• Usage data: How you interact with the Service, including features used, time spent, and navigation paths.
• Log data: IP address, browser type, access times, and referring URLs.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Process and analyse your food entries using AI to provide nutritional estimates
• Personalise your experience and provide tailored recommendations
• Send you updates, newsletters, and marketing communications (with your consent)
• Respond to your enquiries and provide customer support
• Monitor and analyse usage trends to improve the Service
• Detect, prevent, and address technical issues and security threats

4. AI Processing

Natural Macro uses artificial intelligence to interpret your natural language food entries and estimate nutritional content. Your food log data may be processed by our AI systems to provide calorie and macronutrient estimates. We do not use your personal food log data to train AI models without your explicit consent.

5. Data Sharing

We do not sell your personal information. We may share your information only in the following circumstances:

• Service providers: Third-party companies that help us operate the Service (hosting, analytics, payment processing), bound by confidentiality obligations.
• Legal requirements: When required by law, regulation, or legal process.
• Safety: To protect the rights, property, or safety of Natural Macro, our users, or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us.

8. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict processing of your data
• Export your data in a portable format
• Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@naturalmacro.com.

9. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: privacy@naturalmacro.com